Sunday, September 27, 2009

Trunk Shows! Yeah!

We had a great trunk show this weekend with Sofft shoes. It was a fabulous day - the sun was out and the rep, Cat, was highly entertaining. Since we just did a trunk show, I have had many people ask, "What exactly is a trunk show?". Trunk shows are just a way for a shop to showcase more items from a specific vendor than they can normally carry. It is a great way for shops like us, small boutiques, to be able to show customers more of what vendors offer. Since we are a small boutique, we just can't carry it all. So when you have a trunk show, the vendor comes and brings either samples or extra product that you don't normally have in the store so customers can touch and feel all the items that normally would just be seen in a catalog.

We have had trunk shows with accessory vendors, where they bring one of everything in the catalog and you can buy the items right then and there. With items that have to be sized, like shoes, it is harder to bring in all the sizes in all the colors, so the rep will bring in one size samples of verything they offer. We then fit you in the stock we have a special order the other styles for you. Also, one of the other great benefits of the trunk show, is that you have the rep right on hand to answer any and all questions that you may have about the brand. It is especially fun when you have a rep with lots of personality, like Cat from Sofft, it makes the day a lot of fun.

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